Vodafone Advert / YODO Creative

So here’s a project that I worked on last year with the guys over at YODO Creative – they were working on a number of films for Vodafone PR to promote the thirty year anniversary of the first mobile phone call in the UK ever. The son of the Vodafone chairman was apparently smuggled away from a New Years Eve party, and rang his father using the state-of-the-art handset (that cost almost two thousand pounds).

Cycle forward (nearly) thirty years, and I was using the same model handset as reference to build the 3D version. This was a hard surface modelling project in Modo, and a fun challenge – the film required the camera to be extremely close to the model, which was intended to be showroom fresh rather than thirty years old. I built in a lot of detail to ensure that we had complete freedom of movement with the camera, worked out the camera moves with the director, going through a number of iterations to make sure we were getting the right feel to the moves. Final lighting and rendering was handled by Richard Heard.

The film was very well-received by Vodafone; uncharacteristically for a PR piece, it was picked up by just about every territory that Vodafone operates in. It was great collaborating with the guys at YODO Collective, and I’m looking forward to the next project.

P.S. One of the other films was a montage of rather adorable interviews with young kids about the phone. Some of their answers are great.