Skazka – The Mill (again)

I know I’ve been going on a bit of a Mill kick with posts lately, but I keep finding such great stuff on their Vimeo channel that I’ve missed. Here’s a fantastic piece for OFF St Petersburg 2014 – I absolutely love this film, the fantastic abstract particles, the way the scenes build and move, the human elements of the dancers – it’s just brilliant.

The particle work was apparently all X-Particles in Cinema4D – it’s a plugin that I know of but haven’t had the opportunity to get hold of yet, and I definitely want to look into it after seeing this gorgeous piece. There’s more behind the scenes goodness over on The Space Between, with a more detailed look at the inspirations for the piece. One thing that I adore is the combination of analog and digital techniques, with hand-painted typography brought into 3D, the printing and painting effects that were then brought into the 3D environment, and the motion capture work for the dancers (original choreography brought into the digital space).

Very different to the last piece that I highlighted by The Mill, and that’s another thing that I love. They’re quickly becoming a studio that I definitely want to work for at some point (to my shame, although I knew the name, I’d yet to have a close look at their motion graphics or commercial output).

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My Way // The Mill for Eviivo

Back with another lovely piece from The Mill, here’s a beautifully charming advert for Eviivo – an online booking management system. I really love the art style they went with, and coupled with the great music writing, turned out a really lovely piece.

There are a number of things to love here – firstly, it’s a charming, funny, piece – but it also tells the story of the company and how that can help their client. They haven’t lost focus on delivering to their audience the point of the film itself, which would be easy to do as you get swept up in the creation of the piece.

There’s another great blog on The Space Between on the process of making the film, it’s evolution into what it ultimately became – starting with the song and building the visuals – it’s such a good example of the different creative fields fitting together and complimenting each other to create the final product. I was also interested to hear that it was put together in Cinema4D in a relatively short time frame as well.