Back with another lovely piece from The Mill, here’s a beautifully charming advert for Eviivo – an online booking management system. I really love the art style they went with, and coupled with the great music writing, turned out a really lovely piece.
There are a number of things to love here – firstly, it’s a charming, funny, piece – but it also tells the story of the company and how that can help their client. They haven’t lost focus on delivering to their audience the point of the film itself, which would be easy to do as you get swept up in the creation of the piece.
There’s another great blog on The Space Between on the process of making the film, it’s evolution into what it ultimately became – starting with the song and building the visuals – it’s such a good example of the different creative fields fitting together and complimenting each other to create the final product. I was also interested to hear that it was put together in Cinema4D in a relatively short time frame as well.